I’ve recently found myself questioning whether we are becoming over-reliant on technological fixes to the sustainability challenges we face today. Are we in danger of falling for ‘techno-wash’ as a way of avoiding some more fundamental (and maybe more painful) decisions about the way we live our lives? Does technology sometimes obscure the bigger picture?

Did you see the story about one of the government’s new flagship schools pulling the plug on interactive whiteboards and other wireless components, and reverting to pen and paper? Teachers wanted to avoid wasting time when systems failed to function properly, and losing the attention of pupils.

How about this recent post on our website? It made me laugh. Apparently iPhone users can now download an app to show them whether they should stop using said app, and pocket their iPhone. The so-called ASBO app displays 'anti-social behaviour' statistics for the user's current location. My knee-jerk reaction was to assume the reason for the app was to simply tell users to “get off the thing, be sociable and actually talk to your mates”. And I know I wasn’t alone in that reaction.

Get off your Luddite high horse I hear you cry. Ok, I’ll admit to being a bit of a technophobe. I’m frequently in deep and murky waters when trying to talk about apps or Twitter and feel a killjoy when I question whether the latest fashionable gadget really does makes life a lot easier or much more pleasurable.  Don’t get me wrong, there are fantastic benefits to most of our advances in technology, be that the wheel, windmill or the worldwide web. I just become a bit irrational or disconcerted about our reliance on shiny technology sometimes.

But this is a really important issue as we seek to develop a low carbon economy and society. For example, the Zero Carbon Hub’s report rightly suggests that a lot more needs to be done to market zero carbon homes. It highlights the fact that while consumers are happy to take a risk on the next cool gadget, they won’t take a punt on a zero carbon home because it is perceived to be too futuristic, hi-tech and experimental. When you consider the money involved, that’s not a surprise – the appetite for fashionable, innovative technology will obviously take the consumer only so far.

Of course in years to come, I’ve no doubt that the highly fashionable iPhone or a super duper variation will be integral to remotely managing the heating in your home, rotating your roof top renewables, or altering the tints in your windows! And I acknowledge we will not be able to deliver a truly zero carbon home that is fit for our expectations without the help of technology.

It’s all very well to try and paint a positive vision of a low-carbon future, replete with whizz bang applications (sorry, apps) and smart technology, but there is a danger that we can turn some people off (not literally) by placing too much emphasis on high-tech solutions. Indeed, from my work with building design professionals and their clients, I know that technology can be a distraction from low-tech, passive solutions that can have a bigger overall impact.

The old adage of avoid, reduce, then replace (fossil fuel sources on energy) continues to serve us well. Being clever about building form and orientation, and concentrating on the fabric of our buildings must come before the signing of cheques for ground source heat pumps or micro-wind turbines. And it is certainly time we stop hearing about buildings that have photovoltaic arrays or solar panels on north-facing roofs!

So, here’s a plea – don’t forget the simple, low-tech decisions we can all take which deliver greater benefits than that shiny item that sits on your roof, in your office or in your pocket. Technology has its place in making our world more sustainable, but our collective understanding of what our priorities should be and the changes in behaviour which will flow from that should have much more of a lasting legacy.

Martin Hunt is Head of Built Environment at Forum for the Future